The oven runs eighteen hours. The site should feel like the last four.

/ Problem

The scenario: an award-winning kitchen whose Squarespace site reads like a takeaway brochure — a wood-fired, low-light identity that never makes it past the print menu.

/ Approach

Single-scroll homepage anchored to one continuous scrubbed loop of the oven. Type settles over flame. Below the reel, the menu and reservation follow in sequence — parchment menu columns, a dark ember reservation band — the booking living at the natural scroll endpoint, not the header.

/ Intent

The intent: sell the room before the menu — motion doing the work a photo can't, the reservation made the single, inevitable CTA.