Concept / Personal Brand
06 / 08
Personal Brand
Scrubbed manuscriptA founder site shouldn't read like a CV.
Year
2026
Sector
Personal Brand
Services
Web Design, Web Development, Editorial Strategy
Stack
Next.js / Sanity / Framer Motion
/ Problem
The scenario: an author found on Substack, then losing readers to a template WordPress site that doesn't match the writing.
/ Approach
Treat it like the cover of the next book. The hero is a pen-stroke that writes itself — a scrubbed film the manuscript draws as you scroll, chapter beats surfacing alongside. Essays pull through from Substack, formatted properly. Speaking enquiries route to one short form, not a contact page.
/ Intent
The intent: an author site where the manuscript writes itself as you scroll — the pen stroke the signature moment, the essays below finally given a home that matches the opening.
/ Concept
A design concept — how Zoricht would approach this brief. Not a commissioned project and no invented results: the thinking above is the work, shown honestly.
Next project
Local services→A concept for an Irish physiotherapy clinic — clean, calm, and built to be trusted on sight.